As described in Recipe Execution, you can define and execute recipes on your own computers using the executor of your choice. However, you can also contribute your recipe to the Pangeo Forge The Recipe Box. and have it executed automatically in the cloud. Cloud based execution is provided by Bakeries.
There are currently two types of Bakeries implemented:
https://github.com/pangeo-forge/pangeo-forge-aws-bakery - Bakery for Amazon Web Services cloud
https://github.com/pangeo-forge/pangeo-forge-azure-bakery - Bakery for Microsoft Azure cloud
If you are interested in deploying your own bakery, please consult those repos for more information.